“All things being equal, people will buy from a friend. All things being not quite so equal, people will still buy from a friend.”
Debra Fine
But how do you make friends in your business?
Picture this…
Digging a hole in the red soil with my index finger, I shove the seed in, cover it, and promptly forget about it. Several seeds have randomly gone into the my balcony garden pots this way, just because it’s a fun thing to do.
I’m an experimental gardener. No attachment, no expectations.
Months later a little seedling is peeking out of the earth. Hmm, I wonder which plant this is? I rub the leaf gently with my index and thumb. *sniff sniff* Smells citrussy.
Was it the orange seed from March? Or the lemon seed from a few weeks ago? Wait, at some point I shoved a Musambi seed in this pot, right?
Curiosity, playfulness and watering with simple faith and dedication. No attachment. No expectations.
Here’s a plant in my little balcony garden. Now I must water it, nourish it, and coo at it encouragingly. My job is to love and cherish.
Next year there might be flowers, a fruit or two…or not. This plant might just get taller and greener, producing only these thick, shiny, gently citrussy smelling leaves all its life, all my life.
I’ll keep watering it, nourishing it, coo-ing at it with love anyway.
Everything doesn’t have to be done with an end goal. Everyone doesn’t have to have a specific purpose.
You are worthy simply because you’ve sprouted smiling into this world. And your customers are worthy because they’ve sprouted smiling into your business.
This is why we plant those relationship seeds, watch with curiosity, nourish, cherish and love.
You don’t force friendship, you simply invest yourself into it and naturally let it develop into what it wants to become. That’s how I made so many friends through my own businesses! And in my Friends Buy From Friends Masterclass, I’ll teach you…
How to make friends and nurture a supportive community around your own vegan brand
Time and time again I’ve seen that it doesn’t matter what you’re selling…
- cashew cheese pizzas
- luscious chocolate ice cream sundaes
- handmade gemstone earrings
- clean label soaps
- yoga classes
- tarot readings
- oil paintings
- healthy munchies
Most of your regular customers keep coming back to you because you are selling it.
I can hear you thinking, “Easy for you to say, Sus. Making friends comes to you naturally!” Haha. Sure, I make friends with ease. But that’s beside the point because…
Cultivating meaningful relationships is a skill that anyone can practice, get good at, and most importantly…enjoy! (Yes, even if you’re an introvert)
Whatever I’ve done to make some amazing friends over two decades of running a variety of vegan businesses, I’ve sat down and reverse engineered just for you.
Inside the Friends Buy From Friends Masterclass, you’ll learn
How to create beautiful, meaningful, joyful connections with your customers in a genuine way. Relationships that last through years and across the changing personas of your business.
This 60 min class includes a visualisation meditation, training, interaction and Q&A
Date: Wednesday, 19th November 2025
Time: 5:30 pm to 6:30 pm IST (7 am to 8 am EST)
The live session will have a small, cosy group. Limited tickets available.
I’m keeping the price intentionally low because I’m gearing this towards solopreneurs and small business owners.
If you can’t attend live, don’t worry, I’ll share the video recording with you.
👇🏽 Get Your Ticket Here
I’ll email you the video call link once you’ve purchased your ticket. So make sure you enter the correct email address.
India: INR 796
(India pricing accounts for purchasing power parity)
International: USD 60
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Susmitha Veganosaurus
“I read voraciously, find humour in most things, and I’m most in my element when I’m teaching, writing, and playing with clay. I believe authenticity and kindness are the keys to world peace. Sign up for myfree newsletterwhere I share conversational emails with stories about Life and Business Tips, Vegan Hacks, Holistic Guidance, and more.“