In the initial years of going vegan, I’d look at a vegan label with excitement. Now the first reaction I have when someone claims their product is vegan is deep, deep suspicion. Oh the number of times I’ve heard the word “vegan” being thrown around without meaning! *eyeroll*
Mis-labelling and false claims could happen for a lot of reasons. Sometimes it’s because the brand hasn’t bothered to do its research, or is being willfully careless/untruthful.
At other times it’s a simple, innocent lack of awareness that they’ve used an animal derived ingredient in their so called “vegan” product. But that’s no excuse. It’s their responsibility to be diligent before making claims.
Either way, if you want to be vegan, then understand ingredients. And always, always check the label (or ask for the contents if there isn’t a printed ingredients list available). It has to become second nature to you.
I’d say this is a good habit to inculcate even if you’re not vegan. You won’t believe the kind of crap that gets snuck into our foods! I mean, do you want to unwittingly be eating crushed bugs?! 😝
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