Here’s why you need to define who your Ideal Customer is

As conscious entrepreneurs, it’s natural for us to want to reach out to everyone. “I want to turn the whole world vegan with my product, so obviously I want every possible kind of person to try it!” Sounds familiar? 😁

Reality is that we simply cannot serve and satisfy everyone. The sooner we realise this, the better.

Even if you’re already in a niche, you need to niche down even more. That way you get to manifest the right kind of clientele into your world. Trust me, your impact will be so much stronger because of it. And your business life a lot more joyful and fulfilling.

Smiling woman swiping her card at a billing counter in a cafe

Do you know who your ideal customer is?

Figuring that out is one of the most important steps in growing your business with peace of mind and fulfilment

When you’re very, very clear on the kind of person you’d best serve…

  • You’ll know exactly who to market to, and be able to do it a way that resonates with them
  • When you need to make important business decisions you’ll have a direction to work towards
  • You’re able to attract the kind of customers who’re a joy to work with, because they’re the RIGHT FIT for you

YOU: “But I sell to EVERYONE! Why should I limit my outreach to a specific kind of client?”

Because… “When you’re talking to everyone, you’re talking to no one” (Marie Forleo)

Just because you focus on an ideal set of customers, doesn’t mean you lose the others. You’re just aligning your decisions and messaging to the specific kind of people who you can MOST EFFECTIVELY serve with your unique offerings

When someone is truly your ideal customer, not only are they ideal for you, you’re ideal for them too.

Susmitha Veganosaurus

Shorth haired Indian lady, beaming a wide smile. Flowers in the background. Vegan business coach and chef Susmitha Veganosaurus

“I’m a Spiritual Vegan Multi-Passionate Entrepreneur. I read voraciously, find humour in most things, and believe kindness and authenticity can make this world a happier, loving place.

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Vegan cuisine and holistic business building are my two biggest passions. If you’re looking for guidance with vegan cooking, or want to grow your conscious business with joy and fulfilment explore ways we can work togetherhere.”